Planning

1.Storyboard of title sequence

2. Single frame images of mise-en-scene

sketch of makeup artist interview

Sketch of interview with Avon representative

sketch of interview with male who wears makeup

Sketch of interview with some who doesn't wear makeup

3. Interview questions

Avon Representative



• Does make-up sell well from avon?


• Around how much do you make a month from make-up sales?


• Do you use avon make-up yourself?


• How would you rate the quality of avon make-up?


• Do you find it easy to sell makeup from avon?


• Would you say that you rely on make-up too much?


• At what time of the year would you say you sold the most make-up?


• Why do you think people wear make-up?


• How much is the most expensive item of make-up from avon?


Make-up Artist/ Beauty Therapist


• Do you find that many women come to you for make-up advice?


• Do you think that people worry too much about their appearance?


• Around how much money is brought in from make-up sales a month?


• Why do you wear make-up? Confidence?


• Would you say that for some people make-up is used as a mask?


• Can make-up damage your skin?


• What is the best way to take make-up off?


• What is the best selling make-up brand from your store?


Some one who doesn't wear makeup Questions

• How come you don't wear makeup?
• Do you think makeup is necessary?
• Does makeup make you feel any more confident when you wear it?

Male who wears makeup Questions

• Why do you think men are so against wearing makeup?
• Do you prefer girls with or without makeup?
• What type of makeup do you wear?
• How long does it take you to do your makeup?
• What type of makeup do you wear?

Running Order

Documentary: The Truth Behind the Slap.

Channel: Channel 4

Scheduling: Thursday 25^th November   8.30 – 9.00

Duration: 27 minutes (including advert break)

Vox-pops asking ‘do you prefer girls with or without makeup?’ and ‘how does makeup make you feel?’	12 seconds
Opening titles	20 seconds
Voiceover  explaining how girls are obsessed with makeup, over different makeup cutaways, Voice also leads into the next interview ‘makeup sales woman’	30 seconds
Interview of professional (House of Fraser) with cutaways of the different stalls in the shop and all the big named makeup brands.	1 minute 20 seconds
Interview with Cheryl Jones (an Avon sales representative) about income from selling make-up, cutaways of Avon makeup, pictures of Reese Witherspoon (Avon celebrity endorsement.)	1 minute 3 seconds
Montage of archive images of celebrities wearing no makeup. Voiceover is explaining how female celebrities are regularly penalised when wearing no makeup.	12 seconds
Interview with someone who doesn’t wear makeup, cutaways of people putting makeup on and different types of makeup.	30 seconds
Archive footage from music videos of men who wear makeup. Voiceover is explaining how it has become more common for men to wear makeup.	13 seconds
Interview with a male who wears makeup, Cutaways of him applying his makeup.	40 seconds
Interview with Katie Price on how make-up makes her feel confident,  Archive footage of her getting her makeup done of Katie from ‘What Katie Did Next’	2 minutes
Archive footage of catwalk make-up, pictures, celebrities at the Oscars, voice over explaining its not just everyday people who need make-up to make themselves feel confident.	40 seconds
Interview with Rihanna about how make-up is a big thing in her life and how it makes her confident enough to face the paparazzi and makes her stand out more, Cutaways to archive footage of her in concert and archive of clips from her music videos. Pictures of her without makeup.	2 minutes 30 seconds
Speeded up film looking around all the makeup in John Lewis , voice over talking about shops like Beaties and John Lewis and all the ranges of different make-up products.	20 seconds
Montage of shots of different make-up brands that use models to attract buyers. Images of  Mac make-up models, Estee Lauder, and film outside Mac makeup in Liverpool. Voice- over asks ‘But is the expensive makeup any better for our skin?’	20 seconds
Interview with a MAC make-up expert about whether expensive makeup is any better and why people associate bad skin with makeup. Cutaways of MAC make-up, pictures of acne, and other expensive make-ups, clips of adverts for makeup.	2 minutes
A close-up of some one applying makeup with the programme title faded.	5 seconds
ADVERT BREAK	3 minutes
A close-up of some one applying makeup with the programme title faded.	5 seconds
Montage of graphs from a survey e.g how long it takes girls to do their makeup, how often and why do they feel the need to put all of these products onto their faces.	30 seconds
History of Makeup (re-enactment of 18th century (Gregorian) make-up over the top acting) Voice over ‘ why has makeup always had such a big impact’	1 minute 30 seconds
Interview with a historian about 18th century make-up- why was make-up such a big thing... men’s makeup.	1 minutes 30 seconds
Montage of images, celebrities, different kind of music lovers – Indie music and Goths.  About men wearing makeup, to make them feel more confident.	30seconds
Vox-pops of men asking whether they think it is normal for men to wear make-up because they are not confident enough without it.	30 seconds
Archive footage a clip of Katie price going on a T.V show without any makeup on. Voice over will talk about girls actually looking better without their makeup and how we should all feel confident to bare it all.	1 minute
Interview with a skin specialist about how not taking your makeup off correctly will make your skin worse and how  wearing no make-up can make you feel better, how your skin will benefit and how troublesome things like acne will clear up, Cutaways of girls taking their make-up off.	2 minutes
Montage of all the celebrities who get involved with the ‘no makeup campaigns’ and how wearing no makeup shouldn’t be something that all girls dread.	20 seconds
Interview with 3 people why they prefer not wearing makeup.	1 minute
Vox-pops asking boys whether or not they think girls look better without make-up and whether they think it makes girls more confident.	1 minute
Montage of images from topics used in the whole documentary e.g. of makeup from the 18th century, Avon and all other makeup makes, clips of catwalks and music videos etc with a voiceover concluding narrative about how makeup does generally make us feel more confident with our selves and it has for over 300 years and will continue to do so.	30 seconds
Closing credits over a montage of pictures of people applying make-up, girls smiling with make-up on catwalk models.	40 seconds
TOTAL TIME	27 minutes

Research for documentary

The History of Makeup


The History of Makeuphttp://www.buzzle.com/articles/history-makeup.html

The use of makeup has been with us for thousands of years. Starting with the ancient Egyptians, women throughout most of history have used makeup to enhance their beauty.
Tens of billions of dollars are spent each year by women worldwide on makeup and other cosmetic products Advertisements for makeup, and niche magazines promoting cosmetics are some of the very best sellers. The use of makeup has been with us for thousands of years.

The earliest recorded use of makeup involved the Egyptians of the 4th Century before Christ. Scented oils, sheep fat based creams and eye paint were applied by upper class women to beautify their facial features.
In the following millenniums, women in the Far East, especially the Japanese and Chinese, stained their faces with a powder derived from rice to make their complexions a pasty white, while both men and women of the aristocratic classes in Europe applied white lead and chalk powders to achieve the same ghostly effect. The pale face was desirable, as it differentiated the wealthy from the ‘common’ workers who had sun-bronzed complexions. Another method of obtaining the desired look involved a powder comprised largely of hydroxide, carbonate, and lead oxide, the latter often leading to lead poisoning. During this same period, Greek women applied ochre clay and red iron to their lips – perhaps the first historical lipstick application.

Little changed during the dark centuries of the Middle Ages. Perfumes with alcohol bases were introduced to Europe by Crusaders returning from the Middle East in the 1200’s. In the 1400’s upper class women in England, again seeking a whiter complexion, took to applying egg whites to their faces. But the real emergence of makeup in European society took place commencing in the following two centuries, especially in France and Italy, with the former in particular being responsible for the development of manufacturing facilities for both makeup and perfumes. These were created from aromatic natural ingredients like fruits, tree bark, flowers and roots employing a very laborious blending process that necessitated the use of excessive quantities of these natural ingredients in order to produce very small amounts of products.

The use of cosmetics spread throughout Europe during the next two hundred years, with their use becoming more and more prevalent amongst all but the poorest women. And in the 1800’s, the French began developing more advanced scientific processes for the creation of new cosmetic products, with zinc oxide bases now replacing more dangerous substances such as copper and lead. And the first beauty salons made their appearance towards the end of the 19th century.

It should be noted that that at some times and places, such as in Victorian England of the 19th century, the use of makeup and other cosmetics was frowned upon and seen as proper only for stage actors and the like, being far too ‘vulgar’ for upper class society.

But the birth of the cosmetics industry as we know it today did not take place until the early 1930’s. In large part, Hollywood was responsible. Popular actresses such as Mary Pickford and Jean Harlow appeared on screen before millions of admiring women across America and Europe, introducing a modern tanned look to the masses. And Hollywood makeup artist Max Factor began using pancake make-up and other products to produce desirable looks for the cameras.

Following the end of the Second World War and with the emerging economic boom, came the growth of today’s cosmetics industry, accelerated by the new technology of television. Ads for cosmetic products, especially lipsticks and mascaras, abounded and concurrently came the blossoming of the beauty magazine industry. Since the 1970’s an abundance of new cosmetic products to meet the concerns of a health conscious public have been created, such as natural cremes and conditioners and, more recently, mineral makeup.

Today there are literally tens of thousands of cosmetic products on the market. Billboards, television, magazines, newspapers and the Internet are replete with marketing messages and promotions for every possible sort of cosmetic need imaginable. For the consumer, the result leads to more choice, and cheaper prices due to the enormous competition for the customer’s wallet. The cosmetics world has indeed come a long way since the sheep fat creams of ancient Egypt.

• This research shows that alot has changed through the production of makeup.
• It also shows that makeup has come a long way from sheep fat based creams.

Video Footage of Catwalkhttp://www.youtube.com/watch?v=kII2gbyguEY

Different Brands of Makeup
http://makeup.lovetoknow.com/Category:Cosmetics_Brands

• Clinique
• Mac
• Revlon
• Max Factor
• Rimmel
• Collection 2000
• Avon
• Yves St Laurent
• Elizabeth Arden
• Bobbi Brown
• Loreal
• Bare Essentials
• Chanel
• Neutrogena
• Estee Lauder
• Dior
• Smashbox
• The Body Shop

This research shows that there are a lot of different makeup brands used, and shows a great variety in the makeup industry.

Formal proposal for documentary

Topic: Make-up.

Type of Documentary- Entertainment.

Style of Documentary- Expository.

Channel and scheduling- Thursday on Channel 4 at 8pm till 8:30pm.

Target audience- Females aged 17-30
Primary research needed- Interviews with professionals, artists, retailers about make-up and its benefits, how much is spent, real people's views of make-up and its benefits and what it means to them.

Secondary research needed- History of make-up (18th century onwards) archive footage, archive footage of catwalk make-up, different types of make-up (expensive) how different ones are better or worse, shops to buy make-up.

Narrative structure- Voice of God (narrator) starts with make-up shops and then vox-pops of random people going into the stores answering a question about make-up. As documentary goes on we find out whether make-up is a big thing in a girl’s life or whether it isn’t that important, whether it makes them feel more confident and, if so, why? Learn about the history of make-up and why it can be seen as a confidence booster. Closed narrative- Ends with the question being answered. “Why does makeup make us feel more confident?”

Outline of content- people going into make-up stores, vox-pops and interviews about how makeup makes you feel more confident, filming make-up desks, someone applying make-up (for cut aways). Questionnaire results e.g. favourite store to buy make-up, favourite item of make-up, how long people spend doing their make-up. Interviews with professionals and how much income is actually made through make-up, how people don’t do their makeup properly, how people don’t take their makeup off correctly. Including interviews with celebrities such as Rihanna and Katie Price. Archive footage of make-up for catwalk shows and for films and how it can either make someone unique or different, why do celebrities make us wear more make-up. Talk about the history of make-up. Interviews of people saying make-up is a confidence booster. End with a montage of images from throughout the documentary and how makeup does actually make us feel more confident, closed narrative.

Resource requirements- Camera, video camera, tripod, Voice recorder