Genre Analysis- Scheduling

TV Scheduling
The schedule for each day on the five terrestrial channels can be broken down into Daytime TV, Evening TV and Past-Watershed TV.


The target audience for each of these channels for particular parts of the day are different;
BBC 1- Daytime- Older adults (diagnosis murder). Evening- Young to old adults (Eastenders).
BBC 2- Daytime- Mixed (CBBC, Daily politics's, Animal park) Evening- Adults (Coast, Escape to the country).
ITV 1- Daytime- Housewives (this morning, loose women, Jeremy kyle). Evening- Adults (Emmerdale).
Channel 4 - Daytime-Young adults (desperate housewives, friends. Evening- Young adults ( The Simpson's, Hollyoaks).
Channel 5 - Daytime- mixed audience ( milkshake, house doctor). Evening- Adults.
All channels past-watershed are based towards an adult audience.


The most popular genre on television is soap dramas because four of the five terrestrial channels all have one; BBC 1- Eastenders.
BBC 2- non.
ITV 1-Emmerdale, Coronation street.
Channel 4- Hollyoaks.
Channel 5- Home and Away, Neighbours.


The target audiences for each terrestrial channel are all different;
BBC 1- Adults- Diagnosis murder, Eastenders.
BBC 2 -Mixed audience- CBBC, Daily politics, Mock of the week, Top Gear.
ITV 1-Adults-Loose women, Emmerdale, 71 degrees north.
Channel 4-Young adults-Friends, Hollyoaks, This is England 86'.
Channel 5-Mixed Audience-Milkshake, Home and Away, CSI: NY.


The percentage of how each channel schedules is taken up with repeats,(estimated);
BBC 1- 12%.
BBC 2- 10%.
ITV 1- 5%.
Channel 4- 10%.
Channel 5- 15%.


Many channels have imported programme's in their schedules, these are the ones which have the most;
Channel 5 have more imported programmes shown in the evening, this will be because this is when most people watch channel 5 there fore they will show programmes that you can only see on this channel.
Channel 4 also show's imported programmes but they are shown in the daytime more than the evening because this is when young adults will watch the programmes such as friends.


The watershed is the time the broadcasting companys are allowed to show programs with adult content because it is deemed that minors are not or should not be viewing them, it occurs after 9 oclock, on a tuesday on Channel 5 the programme CSI is shown which features blood and bad language therefore it would not be shown before 9 o'clock.


Scheduling theory

• TV companies want to reach the right audience for a particular programme.
• Inheritance- Scheduling a programme after a popular programme to 'inherit' some of it's audience.
• Pre-Echo- Scheduling a programme before a popular programme, hoping that viewers will tune in early and enjoy the previous programme.
• Hammocking- A programme is scheduled in between two popular programmes.
• The Remote control- Remote controls have ruined the theories above because instead of watching the programmes before and after the one you want, the viewer will scan through other channels to find something more interesting on a massive range of channels. Because of Satellite/ Cable/ Freeview audiences have become more active and have there own choice making your own schedule. Sky + and V+ allow audience to have a wider choice because they can now pause live TV and record it.
• Watershed- After nine pm, children will have gone to bed, so Sex,Drugs,Alcohol and swearing will now be allowed to be shown on TV. (skins at Ten pm on E4)
• Narrowcasting- Disney, Nickelodeon, Animal planet, Nick jnr. These channels have a specific target audience.