Target audience research

Questionnaire on Makeup

1.       How old are you?  ________

2.       How old were you when you first started wearing makeup?  Please circle.

Before 11      12-14      15-17      18+

3.       What television channel do you tend to watch the most? Please circle.

BBC1     BBC2     ITV1     Channel 4     Channel 5

4.       Would you watch a documentary about makeup?

Yes       No

5.       Which television channel do you associate with documentaries the most?

BBC1       BBC2     ITV1      Channel 4       Channel 5

6.       Do you think makeup boosts your confidence? Please circle.

Strongly Agree       Agree      Not particulary      Disagree      Strongly Disagree

7.       Around how much do you spend on makeup per month?

£_______

8.       What is your favourite store to buy your makeup in?

__________________________

9.       How long do you spend doing your makeup? Please circle.

Half an hour or less     An hour     2 hours         More

10.   How many times do you do your makeup a day on average? Please circle.

Once    Twice    Three times    More

11.   What is your favourite item of makeup?

______________________

12.   Would you be able to go a day without wearing any makeup?

Yes      No

13.   What time do you think is the best time to watch a documentary on makeup? Please circle.

4-5 o’clock          6-7 o’clock       8-9 o’clock        9-10 o clock        later than 10

14.   In a documentary about make-up who would you like to see in an interview? Please Circle.

Make-up expert         Make-up Artist           Sales Representative          Someone who wears make-up

Other _____________________________________________________________________________

15.   Would you be interested in learning about the history of beauty and make-up? Please circle.

Yes     No  

16.   What type of music do you think relates to make-up? Please circle.

Up-beat        Jazz       Dance       RnB        Pop        Rock       Classical     Other______________________

17.   Would you like to hear a Male or Female Voice-over in a documentary about make-up? Please Circle.

Male     Female      No preference

Results

This shows that the majority of people we asked were 17 years old however, it also shows that we asked a range of different ages which were in our target audience which proves all answers given would be relevant to what we were hoping to find out.

This proves that over half of the people we asked starting wearing make-up at a young age, this information could be used in our documentary showing how much females rely on make-up.

This shows that people in our target audience range tend to watch channel 4 the most and could therefore show that this is the channel we should show our documentary on.

This shows that the majority would watch a documentary about make-up, thus showing that it would be a good idea to go ahead with our plan of doing a documentary about this. A couple of people did say no but this just shows that we will have to use appealing content in order to get audiences watching our documentary.

These answers show that channel 4 is, yet again, the most popular channel and confirms our decision to use this channel for our documentary as it is the most appealing to our target audience.

This is a more shocking result as not one person who filled in our questionnaire said that make-up doesn't boost their confidence, which could be a good subject to bring into our documentary with so many of our target audience being able to relate to the topic of feeling confident wearing make-up.

This could also be included in our documentary as a small topic to cover, as we could go into more depth about just how much people spend on make-up and whether for some people it has a price tag.

From this result we could video some footage from Superdrug and Boots as these were the most popular make-up stores to shop in.

This shows that people don't tend to spend too much time doing their make-up, however over 25% spend over an hour which could be seen as a long time, especially for boys which could be another idea to talk about in our documentary.

The second most popular answer shows that some people re-do their make-up twice a day, this could relate to how much they spend a month because if they re-do there make-up more than once a day they are therefore using more make-up and will have to buy more of it more frequently than others.

This shows the most favourite item of make-up is mascara, therefore we could use one part of our documentary to focus on the eyes as this would be an appealing subject for our target audience.

This shows that in fact most of our target audience could go a day without wearing make-up.

This proves that we should schedule our documentary between 8-9 as it was the most popular result.

From these results it would be a good idea to interview a make-up artist and a make-up expert as this would appeal to our target audience.

As just over half said yes, it would be ideal for us to include some information about the history of make-up however, we need to make sure it is interesting before we incorporate this into our documentary as we want to entertain our audience the best we can.

This could show that for the sound in our documentary we are best to use pop music as it shows to be the most popular, coming close to this result was dance music meaning that we could also use this style of music to create more dimension to our documentary.

Due to this result we are now decided on the idea to use a female voice-over which appeals to our target audience with them being females as well.