Newspaper advertisement production

Below is an image of our first initial idea, we were hoping to get pictures of different people with different eyes,nose,mouths etc, having different style of makeup done as well as wearing no makeup. we were also hoping to get pictures of people from different racial backgrounds. We thought this idea was good idea as it was quite unique.

















The image below is what our initial idea looked like. The idea did not look as well as we had hoped because the theme of the advert being about makeup was not being picked up by all individuals, there fore we had to change our idea to make sure it conveyed the theme of our documentary.

We thought of a new idea that we thought would convey the topic of the documentary, the images below show the editing process of the print advertisement:








We used a picture of a girl with half makeup on a half makeup off. on the original image it was not clear that she had half the side of her face without any makeup on, so we changed some of the saturation and contrast to make this clearer to the audience.

This image shows how we used different tools to help us in our print advert. On this image we are using tools to help us create the white background that will go behind the text.










In order for our print ad to resemble a real channel 4 documentary we duplicated letters from channel 4 adverts to make it look as professional as a real channel 4 print advert.

 This is what the finished product look like on adobe photoshop.

Drafting newspaper advertisement

We had another original idea, of having loads of different types of people wearing makeup and some wearing no makeup, Unfortunatley we lost the sketch in the whole process, but we changed our mind on the idea for the print ad and came up with an idea like this:

Our Newspaper advertisement could be published in many newspapers such as The Daily Mail, The Sun, The Daily star, The Daily express and The Daily mirror.

Codes and conventions of newspaper advertisments

- Trailer and print advert need to be from the same campaign-same theme, same slogan etc.

-Main central image should always be bold and should create a narrative for the advert.

- Slogan or positioning statement is used to link it with the documentary.

- Colour blocks behind the text which states the scheduling is always in the left corner.

- Minimum words are used in order to keep the target audience intrested, this is usually more appealing.

- Channel 4 logo is always positioned on the right hand side of the advert in the middle.

Recording and editing radio trailer.

Kelly baker getting ready to be recorded for the voice over.

Kelly baker speaking to do the Voice over and radio advert.

 In the 3 pictures we have taken screengrabs of the editing process of my radio advert. We used premier pro when creating the radio advert as the clips from the documentary where easier to transfer over.

The finshed radio Advert in Adobe premier pro.

Scripting radio trailer

Clips from the documentary to use:

Second male voxpop - "a little bits nice, just to hide the blemishes"
Female voxpop - "terrible, I hate make-up"

Avon Interview - "Avon make-up is very high standand..."

No make-up wearer interview with Cathryn - "make them feel better about themselves..."

Voiceover:
"Make-up makes us feel like a completely different person, almost giving you a mask"
"But what is it about make-up that makes us feel happy, confident and ready to face the world?"

"Is it all it's made up to be? The Truth Behind The Slap, Thursday, Half 8, Channel 4"

Use Rihanna - Only Girl (in the world) for music.
 
 
The radio advertisement will be broadcast on national and commercial radio stations such as; real radio, smooth radio and heart radio.
The best time to broadcast the radio advert would be between 7am -9am and 4pm-6pm as these are prime times that our target audience would be more likely to list to the radio.

Codes and conventions of radio trailers

• A different voice was used at the end of the radio advert, telling us the information of what channel it is on and the time.
• Sound effects, are sometime used throughout depending on the topic. they could also be used to grab the listeners attention.

• Uses a voice over that we assume is from the documentary. The voice over creates expectations for the listener e.g. a man's voice on the radio advert means that there will be a male voiceover on the documentary
• The radio advert takes extracts from the documentary, and uses them in order to show what will be in the documentary, linking the radio advert to the documentary.

• Make sure the beginning is clear so the audiences attention is grabbed.

• Music bed should relate to the topic, or the theme.

Voiceover recording

These are all of the voiceovers recorded and will be going into our documentary.

Scripting voiceover

We first just wrote out our script before making any time adjustments, in order for it to be checked thoroughly.

Voice over script.

So many girls all around the world depend on their make-up and the majority don’t leave the house without it. So is it just that today’s generation looks up to celebrities and models and try to copy their look? Or is it that makeup gives us more confidence to face the everyday world? Because girls are constantly wanting to wear makeup, makeup sales women seem to know how to talk them into buying new products because they also know how makeup makes you feel.

 – 23 seconds. This voiceover will be need in the documentary 35 seconds into it.

 Female celebrities are regularly caught without wearing their makeup and are penalised for the way they look without it. But it is not better for them to be shown as normal women facing the world?

-8 seconds. This voiceover will be need from 209 seconds into the documentary. (3 minutes 29 seconds)

Today it is not just women that wear makeup but it has become more common for boys and men to wear makeup, especially when there are now named brands especially for men, Guyliner for example has become extremely popular in recent years.

-11 seconds. This voiceover will be need from 249 seconds (4 minutes 9 seconds)

Editing

 This is when we were looking for images to add into our documentary, we then realised we couldn't just use still image's in the product because real media products, wouldn't do this.

 We were editing one of our videos in order to make sure the cutaways had been added in the correct places, in order to make sure the interview ran smoothly.

 We had just downloaded the archive footage of men wearing makeup, and i was looking for specific parts of the footage that I could add into our documentary.

 Editing another interview, making sure it flowed smoothly and that there were no glitches.

 Adding in the archive footage and adding different types of effects, to make different transaction blend.

 Making sure the graphics were working correctly and that they could be seen on screen.

 Making my polaroids into a short moving picture, instead of just using still images. this was a more creative thing to do in my documentary.

Making use all the music blended together, rather than just cutting out and starting again.

Edit decisons sheets

Tape logging sheets

Filming

Setting up one our interviews to ensure the light in the background was ok and that there was correct mise-en-scene.

Chloe filming part of our interview.

Chloe filming again.

Chloe having fun filming.

Me reading out questions for our interviewee.

Me filming some cutaways.

Me checking over our footage.

Planning

1.Storyboard of title sequence

2. Single frame images of mise-en-scene

sketch of makeup artist interview

Sketch of interview with Avon representative

sketch of interview with male who wears makeup

Sketch of interview with some who doesn't wear makeup

3. Interview questions

Avon Representative



• Does make-up sell well from avon?


• Around how much do you make a month from make-up sales?


• Do you use avon make-up yourself?


• How would you rate the quality of avon make-up?


• Do you find it easy to sell makeup from avon?


• Would you say that you rely on make-up too much?


• At what time of the year would you say you sold the most make-up?


• Why do you think people wear make-up?


• How much is the most expensive item of make-up from avon?


Make-up Artist/ Beauty Therapist


• Do you find that many women come to you for make-up advice?


• Do you think that people worry too much about their appearance?


• Around how much money is brought in from make-up sales a month?


• Why do you wear make-up? Confidence?


• Would you say that for some people make-up is used as a mask?


• Can make-up damage your skin?


• What is the best way to take make-up off?


• What is the best selling make-up brand from your store?


Some one who doesn't wear makeup Questions

• How come you don't wear makeup?
• Do you think makeup is necessary?
• Does makeup make you feel any more confident when you wear it?

Male who wears makeup Questions

• Why do you think men are so against wearing makeup?
• Do you prefer girls with or without makeup?
• What type of makeup do you wear?
• How long does it take you to do your makeup?
• What type of makeup do you wear?

Running Order

Documentary: The Truth Behind the Slap.

Channel: Channel 4

Scheduling: Thursday 25^th November   8.30 – 9.00

Duration: 27 minutes (including advert break)

Vox-pops asking ‘do you prefer girls with or without makeup?’ and ‘how does makeup make you feel?’	12 seconds
Opening titles	20 seconds
Voiceover  explaining how girls are obsessed with makeup, over different makeup cutaways, Voice also leads into the next interview ‘makeup sales woman’	30 seconds
Interview of professional (House of Fraser) with cutaways of the different stalls in the shop and all the big named makeup brands.	1 minute 20 seconds
Interview with Cheryl Jones (an Avon sales representative) about income from selling make-up, cutaways of Avon makeup, pictures of Reese Witherspoon (Avon celebrity endorsement.)	1 minute 3 seconds
Montage of archive images of celebrities wearing no makeup. Voiceover is explaining how female celebrities are regularly penalised when wearing no makeup.	12 seconds
Interview with someone who doesn’t wear makeup, cutaways of people putting makeup on and different types of makeup.	30 seconds
Archive footage from music videos of men who wear makeup. Voiceover is explaining how it has become more common for men to wear makeup.	13 seconds
Interview with a male who wears makeup, Cutaways of him applying his makeup.	40 seconds
Interview with Katie Price on how make-up makes her feel confident,  Archive footage of her getting her makeup done of Katie from ‘What Katie Did Next’	2 minutes
Archive footage of catwalk make-up, pictures, celebrities at the Oscars, voice over explaining its not just everyday people who need make-up to make themselves feel confident.	40 seconds
Interview with Rihanna about how make-up is a big thing in her life and how it makes her confident enough to face the paparazzi and makes her stand out more, Cutaways to archive footage of her in concert and archive of clips from her music videos. Pictures of her without makeup.	2 minutes 30 seconds
Speeded up film looking around all the makeup in John Lewis , voice over talking about shops like Beaties and John Lewis and all the ranges of different make-up products.	20 seconds
Montage of shots of different make-up brands that use models to attract buyers. Images of  Mac make-up models, Estee Lauder, and film outside Mac makeup in Liverpool. Voice- over asks ‘But is the expensive makeup any better for our skin?’	20 seconds
Interview with a MAC make-up expert about whether expensive makeup is any better and why people associate bad skin with makeup. Cutaways of MAC make-up, pictures of acne, and other expensive make-ups, clips of adverts for makeup.	2 minutes
A close-up of some one applying makeup with the programme title faded.	5 seconds
ADVERT BREAK	3 minutes
A close-up of some one applying makeup with the programme title faded.	5 seconds
Montage of graphs from a survey e.g how long it takes girls to do their makeup, how often and why do they feel the need to put all of these products onto their faces.	30 seconds
History of Makeup (re-enactment of 18th century (Gregorian) make-up over the top acting) Voice over ‘ why has makeup always had such a big impact’	1 minute 30 seconds
Interview with a historian about 18th century make-up- why was make-up such a big thing... men’s makeup.	1 minutes 30 seconds
Montage of images, celebrities, different kind of music lovers – Indie music and Goths.  About men wearing makeup, to make them feel more confident.	30seconds
Vox-pops of men asking whether they think it is normal for men to wear make-up because they are not confident enough without it.	30 seconds
Archive footage a clip of Katie price going on a T.V show without any makeup on. Voice over will talk about girls actually looking better without their makeup and how we should all feel confident to bare it all.	1 minute
Interview with a skin specialist about how not taking your makeup off correctly will make your skin worse and how  wearing no make-up can make you feel better, how your skin will benefit and how troublesome things like acne will clear up, Cutaways of girls taking their make-up off.	2 minutes
Montage of all the celebrities who get involved with the ‘no makeup campaigns’ and how wearing no makeup shouldn’t be something that all girls dread.	20 seconds
Interview with 3 people why they prefer not wearing makeup.	1 minute
Vox-pops asking boys whether or not they think girls look better without make-up and whether they think it makes girls more confident.	1 minute
Montage of images from topics used in the whole documentary e.g. of makeup from the 18th century, Avon and all other makeup makes, clips of catwalks and music videos etc with a voiceover concluding narrative about how makeup does generally make us feel more confident with our selves and it has for over 300 years and will continue to do so.	30 seconds
Closing credits over a montage of pictures of people applying make-up, girls smiling with make-up on catwalk models.	40 seconds
TOTAL TIME	27 minutes

Research for documentary

The History of Makeup


The History of Makeuphttp://www.buzzle.com/articles/history-makeup.html

The use of makeup has been with us for thousands of years. Starting with the ancient Egyptians, women throughout most of history have used makeup to enhance their beauty.
Tens of billions of dollars are spent each year by women worldwide on makeup and other cosmetic products Advertisements for makeup, and niche magazines promoting cosmetics are some of the very best sellers. The use of makeup has been with us for thousands of years.

The earliest recorded use of makeup involved the Egyptians of the 4th Century before Christ. Scented oils, sheep fat based creams and eye paint were applied by upper class women to beautify their facial features.
In the following millenniums, women in the Far East, especially the Japanese and Chinese, stained their faces with a powder derived from rice to make their complexions a pasty white, while both men and women of the aristocratic classes in Europe applied white lead and chalk powders to achieve the same ghostly effect. The pale face was desirable, as it differentiated the wealthy from the ‘common’ workers who had sun-bronzed complexions. Another method of obtaining the desired look involved a powder comprised largely of hydroxide, carbonate, and lead oxide, the latter often leading to lead poisoning. During this same period, Greek women applied ochre clay and red iron to their lips – perhaps the first historical lipstick application.

Little changed during the dark centuries of the Middle Ages. Perfumes with alcohol bases were introduced to Europe by Crusaders returning from the Middle East in the 1200’s. In the 1400’s upper class women in England, again seeking a whiter complexion, took to applying egg whites to their faces. But the real emergence of makeup in European society took place commencing in the following two centuries, especially in France and Italy, with the former in particular being responsible for the development of manufacturing facilities for both makeup and perfumes. These were created from aromatic natural ingredients like fruits, tree bark, flowers and roots employing a very laborious blending process that necessitated the use of excessive quantities of these natural ingredients in order to produce very small amounts of products.

The use of cosmetics spread throughout Europe during the next two hundred years, with their use becoming more and more prevalent amongst all but the poorest women. And in the 1800’s, the French began developing more advanced scientific processes for the creation of new cosmetic products, with zinc oxide bases now replacing more dangerous substances such as copper and lead. And the first beauty salons made their appearance towards the end of the 19th century.

It should be noted that that at some times and places, such as in Victorian England of the 19th century, the use of makeup and other cosmetics was frowned upon and seen as proper only for stage actors and the like, being far too ‘vulgar’ for upper class society.

But the birth of the cosmetics industry as we know it today did not take place until the early 1930’s. In large part, Hollywood was responsible. Popular actresses such as Mary Pickford and Jean Harlow appeared on screen before millions of admiring women across America and Europe, introducing a modern tanned look to the masses. And Hollywood makeup artist Max Factor began using pancake make-up and other products to produce desirable looks for the cameras.

Following the end of the Second World War and with the emerging economic boom, came the growth of today’s cosmetics industry, accelerated by the new technology of television. Ads for cosmetic products, especially lipsticks and mascaras, abounded and concurrently came the blossoming of the beauty magazine industry. Since the 1970’s an abundance of new cosmetic products to meet the concerns of a health conscious public have been created, such as natural cremes and conditioners and, more recently, mineral makeup.

Today there are literally tens of thousands of cosmetic products on the market. Billboards, television, magazines, newspapers and the Internet are replete with marketing messages and promotions for every possible sort of cosmetic need imaginable. For the consumer, the result leads to more choice, and cheaper prices due to the enormous competition for the customer’s wallet. The cosmetics world has indeed come a long way since the sheep fat creams of ancient Egypt.

• This research shows that alot has changed through the production of makeup.
• It also shows that makeup has come a long way from sheep fat based creams.

Video Footage of Catwalkhttp://www.youtube.com/watch?v=kII2gbyguEY

Different Brands of Makeup
http://makeup.lovetoknow.com/Category:Cosmetics_Brands

• Clinique
• Mac
• Revlon
• Max Factor
• Rimmel
• Collection 2000
• Avon
• Yves St Laurent
• Elizabeth Arden
• Bobbi Brown
• Loreal
• Bare Essentials
• Chanel
• Neutrogena
• Estee Lauder
• Dior
• Smashbox
• The Body Shop

This research shows that there are a lot of different makeup brands used, and shows a great variety in the makeup industry.