• A different voice was used at the end of the radio advert, telling us the information of what channel it is on and the time.
• Sound effects, are sometime used throughout depending on the topic. they could also be used to grab the listeners attention.
• Uses a voice over that we assume is from the documentary. The voice over creates expectations for the listener e.g. a man's voice on the radio advert means that there will be a male voiceover on the documentary
• The radio advert takes extracts from the documentary, and uses them in order to show what will be in the documentary, linking the radio advert to the documentary.
• Make sure the beginning is clear so the audiences attention is grabbed.
• Music bed should relate to the topic, or the theme.
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