- Trailer and print advert need to be from the same campaign-same theme, same slogan etc.
-Main central image should always be bold and should create a narrative for the advert.
- Slogan or positioning statement is used to link it with the documentary.
- Colour blocks behind the text which states the scheduling is always in the left corner.
- Minimum words are used in order to keep the target audience intrested, this is usually more appealing.
- Channel 4 logo is always positioned on the right hand side of the advert in the middle.
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