Newspaper advertisement production

Below is an image of our first initial idea, we were hoping to get pictures of different people with different eyes,nose,mouths etc, having different style of makeup done as well as wearing no makeup. we were also hoping to get pictures of people from different racial backgrounds. We thought this idea was good idea as it was quite unique.

















The image below is what our initial idea looked like. The idea did not look as well as we had hoped because the theme of the advert being about makeup was not being picked up by all individuals, there fore we had to change our idea to make sure it conveyed the theme of our documentary.

We thought of a new idea that we thought would convey the topic of the documentary, the images below show the editing process of the print advertisement:








We used a picture of a girl with half makeup on a half makeup off. on the original image it was not clear that she had half the side of her face without any makeup on, so we changed some of the saturation and contrast to make this clearer to the audience.

This image shows how we used different tools to help us in our print advert. On this image we are using tools to help us create the white background that will go behind the text.










In order for our print ad to resemble a real channel 4 documentary we duplicated letters from channel 4 adverts to make it look as professional as a real channel 4 print advert.

 This is what the finished product look like on adobe photoshop.

Drafting newspaper advertisement

We had another original idea, of having loads of different types of people wearing makeup and some wearing no makeup, Unfortunatley we lost the sketch in the whole process, but we changed our mind on the idea for the print ad and came up with an idea like this:

Our Newspaper advertisement could be published in many newspapers such as The Daily Mail, The Sun, The Daily star, The Daily express and The Daily mirror.

Codes and conventions of newspaper advertisments

- Trailer and print advert need to be from the same campaign-same theme, same slogan etc.

-Main central image should always be bold and should create a narrative for the advert.

- Slogan or positioning statement is used to link it with the documentary.

- Colour blocks behind the text which states the scheduling is always in the left corner.

- Minimum words are used in order to keep the target audience intrested, this is usually more appealing.

- Channel 4 logo is always positioned on the right hand side of the advert in the middle.

Recording and editing radio trailer.

Kelly baker getting ready to be recorded for the voice over.

Kelly baker speaking to do the Voice over and radio advert.

 In the 3 pictures we have taken screengrabs of the editing process of my radio advert. We used premier pro when creating the radio advert as the clips from the documentary where easier to transfer over.

The finshed radio Advert in Adobe premier pro.

Scripting radio trailer

Clips from the documentary to use:

Second male voxpop - "a little bits nice, just to hide the blemishes"
Female voxpop - "terrible, I hate make-up"

Avon Interview - "Avon make-up is very high standand..."

No make-up wearer interview with Cathryn - "make them feel better about themselves..."

Voiceover:
"Make-up makes us feel like a completely different person, almost giving you a mask"
"But what is it about make-up that makes us feel happy, confident and ready to face the world?"

"Is it all it's made up to be? The Truth Behind The Slap, Thursday, Half 8, Channel 4"

Use Rihanna - Only Girl (in the world) for music.
 
 
The radio advertisement will be broadcast on national and commercial radio stations such as; real radio, smooth radio and heart radio.
The best time to broadcast the radio advert would be between 7am -9am and 4pm-6pm as these are prime times that our target audience would be more likely to list to the radio.

Codes and conventions of radio trailers

• A different voice was used at the end of the radio advert, telling us the information of what channel it is on and the time.
• Sound effects, are sometime used throughout depending on the topic. they could also be used to grab the listeners attention.

• Uses a voice over that we assume is from the documentary. The voice over creates expectations for the listener e.g. a man's voice on the radio advert means that there will be a male voiceover on the documentary
• The radio advert takes extracts from the documentary, and uses them in order to show what will be in the documentary, linking the radio advert to the documentary.

• Make sure the beginning is clear so the audiences attention is grabbed.

• Music bed should relate to the topic, or the theme.

Voiceover recording

These are all of the voiceovers recorded and will be going into our documentary.

Scripting voiceover

We first just wrote out our script before making any time adjustments, in order for it to be checked thoroughly.

Voice over script.

So many girls all around the world depend on their make-up and the majority don’t leave the house without it. So is it just that today’s generation looks up to celebrities and models and try to copy their look? Or is it that makeup gives us more confidence to face the everyday world? Because girls are constantly wanting to wear makeup, makeup sales women seem to know how to talk them into buying new products because they also know how makeup makes you feel.

 – 23 seconds. This voiceover will be need in the documentary 35 seconds into it.

 Female celebrities are regularly caught without wearing their makeup and are penalised for the way they look without it. But it is not better for them to be shown as normal women facing the world?

-8 seconds. This voiceover will be need from 209 seconds into the documentary. (3 minutes 29 seconds)

Today it is not just women that wear makeup but it has become more common for boys and men to wear makeup, especially when there are now named brands especially for men, Guyliner for example has become extremely popular in recent years.

-11 seconds. This voiceover will be need from 249 seconds (4 minutes 9 seconds)

Editing

 This is when we were looking for images to add into our documentary, we then realised we couldn't just use still image's in the product because real media products, wouldn't do this.

 We were editing one of our videos in order to make sure the cutaways had been added in the correct places, in order to make sure the interview ran smoothly.

 We had just downloaded the archive footage of men wearing makeup, and i was looking for specific parts of the footage that I could add into our documentary.

 Editing another interview, making sure it flowed smoothly and that there were no glitches.

 Adding in the archive footage and adding different types of effects, to make different transaction blend.

 Making sure the graphics were working correctly and that they could be seen on screen.

 Making my polaroids into a short moving picture, instead of just using still images. this was a more creative thing to do in my documentary.

Making use all the music blended together, rather than just cutting out and starting again.

Edit decisons sheets

Tape logging sheets

Filming

Setting up one our interviews to ensure the light in the background was ok and that there was correct mise-en-scene.

Chloe filming part of our interview.

Chloe filming again.

Chloe having fun filming.

Me reading out questions for our interviewee.

Me filming some cutaways.

Me checking over our footage.