Question 2. How effective is the combination of your main product and ancillary text?

The Documentary, Radio advert and Print advert all include the title so that audiences will know they are all combined for the one documentary.

The radio advert and the documentary where combined effectively as the voiceover that has been used has been used in both of the products which allows you to make a link between them. The scripts used for the voice over are very similar as they talk about the same things such as confidence with makeup, although words have been phrased differently in order for them to sound slightly different. The radio advert is upbeat and happy, linking to the target audience and the style of the documentary. The ancillary texts are closely linked together as they both specify the same channel and scheduling on each, they also both use a slogan in order to be linked together by the audience.

Our slogan

The image of the girl with half make-up on and half make-up off shows that the documentary is finding out about all aspects of make-up not just the wearing of it, as it is not one topic because it includes sub topics within it.

                                                                                  

The print advert is for a newspaper because of the landscape setup of it, however it could also be used for a billboard advertisement if necessary. our advert will be placed in certain newspapers in order to attract the right target audience. The newspapers we will use are listed below:

The channel we have chosen is channel 4, therefore we cannot advertise on any of the BBC radio stations as they are only used to advertise BBC television programmes, because of this we have decided to use commercial and national radio stations that would be suitable for our target audience. The stations we have chosen will be widely accessible which allows us reach a mass number of viewers around the country. Will will also advertise our radio advert through local radio stations in each area (these have not be listed below). these are the main radio stations we will use:

In order for Channel 4 to fund other programmes it is important to advertise our documentary because channel 4 will need viewers, as they will be looking to sell advertising space in between the advert breaks therefore helping them raise money.

Our Radio advert will be scheduled to broadcast 7am-9pm and 4pm-6pm in the weekdays as this is a prime time for radio listeners. Our target audience will be listening to the radio whilst making breakfast, driving to work, going to school, doing the housework, driving home from work, returning home from school with their children or preparing tea. It will also be played throughout the day on the weekends in order to catch people at different times of the day whilst they are on the move. The listeners will use the radio advert in order to get information and also to entertain them with a range of peoples opinions and a catchy song.

Any form of Advertisement for a product is important as it allows the producer to reach out to the target audience in ordser to gain viewers for the programme itself. Therefore when advertising your product you would need to make sure that the target audience you were trying to reach would be listening to were you place your advertisment.